The Brand

This design was heavily inspired by the stages of the moon and how it correlates to women's cycles. Clean, simple shapes are used to add an abstract interpretation of the moon cycles, whilst creating the perfect cradle for the logotype, Birth Works.

Together with the shades of midnight purple, it brushes both its astronomical reference in addition to the female audience. The brand, therefore, reaches women undergoing pregnancy, or would like to participate in other services offered by Pati.

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